Broadphone is headquartered in New York where research, marketing and operations are located.
Development is in Israel.

Broadphone was created by 2 founders who, together with management, have over 60 years experience
in the telecom, cable and technology industries. Their mission is to bring coherence to the telecom world
where two networks -- fixed (copper, DSL, fiber, IP) and mobile (cell and WiFi) – have evolved
independently and are now somewhat dysfunctional.
Aubrey Balkind  CEO
Aubrey was the founder and CEO of Frankfurt Balkind, a leading marketing consultancy of 100+
professionals that was acquired in 2002 by the Interpublic Group. He personally has worked for over
25 years with C-level executives at telecom & cable companies including Verizon, AT&T, MCI, Time
Warner, Comcast and Cablevision: information providers Gartner, Ziff Davis CMP, and Tele.com: and
technology companies Adobe, Novell, Informix, NCR and IBM. Aubrey has a BA in economics from the
University of Witwatersrand (South Africa), an MBA from Columbia University and a CPA.


Nissim Atias  Technical Advisor, Board Member
He is CEO of Celltra, Unity Wireless President.  Nissim served for more than ten years as an officer of
an elite intelligence unit in the Israeli IDF. There, he specialized in highly sophisticated
communication R&D. In 1994, Nissim began work as the Technical Director of Network Control and  
Management Systems at Cellcom, Israel's largest Cellular provider. Nissim holds a BS in Electrical
Engineering and an Executive MBA from Tel Aviv University  as well as an MS from the Technion,
specializing in computers, microwave and communication technologies.  


Roy Shkedi  Inventor Board Member
Roy has over 10 years experience inventing, developing and implementing interdisciplinary
techologies and processes. He is CEO of Almondnet, a behavioral targeting based advertising and
technology company and previously was a financial analyst. Roy holds an MBA degree, an M.Sc.
degree in Electronic Engineering, and received the most distinguished prize in the Israeli Intelligence
community for an R&D project.


Micha Shkedi  Board Member
Micha is a seasoned executive and leading business consultant with over 30 years of experience in
the Israeli and International business communities.  Micha serves on the board of several companies.
He has a B.Sc and M.Sc. (with Distinction) in  Agricultural Economics from Jerusalem Hebrew University.


134 Spring Street, #302
New York, NY 10012
212 965 0099
Contact:
abalkind@broadphone.com
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